But what if the situation was… reversed? What if creators wanted to but couldn’t depict queer relationships because of media censorship? What do they do then?Įnter the Untamed. The aim is to “bait” LGBTQI+ viewers into consuming the media in question without alienating more conservative audiences. This much-condemned practice-or, more accurately, marketing technique-sees creators hint at queer romance in fiction but stop short of depicting it. By now, audiences are no strangers to queerbaiting.
